But it doesn’t matter-it felt like the brand had written it for Rikke and Rikke only. Nor is there for the majority of cities Chubbies have in their CRM. ![]() In another email, the brand builds on the above personalization by mentioning Rikke’s home city, Aarhus, in the preview text. Using a person’s name is one thing, but creating a nickname, one that’s unique to each reader, is something else entirely. ![]() Instead, you need to talk to your recipients like you’ve known them for years.Ĭhubbies are our favorite example of a brand that beautifully illustrates this principle.Ĭheck out this personal subject line from an email our colleague Rikke received recently: Today, however, it’s no longer enough to address a recipient by name directly in the subject. Whether you’re looking for curiosity subject lines to drive more opens or promotional subject lines to launch new products, we have you covered.Īdding a person’s name in an email’s subject was once considered the be-all of personalization. ![]() In Part 1, we’ll share our favorite email subject lines by type.
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